The Complete AV Equipment Checklist for a Product Launch in Lincoln Park

Planning a Product Launch in Lincoln Park? Whether you're unveiling a new fashion line at a loft on Halsted, debuting a tech product at a brewery on Clybourn, or hosting a press preview near DePaul, the AV setup is what separates a forgettable mixer from a launch your guests can't stop posting about. Use this checklist from Event Rentals NYC, a KLAV Group company, to make sure nothing gets left off the truck.

Sound

Audio is non-negotiable for a Product Launch. Guests need to hear the keynote, the brand video, and the playlist without strain.

• PA System (line array or powered speakers) — Needed: full event. Quantity: 2 mains + 1 subwoofer for 100–200 guests. Rental range: $350–$900/day.
• Wireless Handheld Microphones — Needed: keynote and Q&A. Quantity: 2–3 (always pack a backup). Rental range: $75–$150/each per day.
• Lavalier Microphones — Needed: founder walk-and-talk demos. Quantity: 1–2. Rental range: $85–$175/each per day.
• Stage Monitors — Needed: speeches and live performance. Quantity: 1–2 wedges. Rental range: $75–$150/each per day.
• Digital Mixer (12–16 channel) — Needed: full event. Quantity: 1. Rental range: $200–$500/day.

Lighting

Lighting transforms a raw industrial Lincoln Park space into a branded experience.

• LED Uplights (color-matched to brand) — Needed: ambient room wash. Quantity: 8–16. Rental range: $25–$45/each per day.
• Dance Floor Lighting (moving heads or wash bars) — Needed: after-party portion. Quantity: 4–6 fixtures. Rental range: $300–$700/day.
• Stage Wash Lighting — Needed: keynote and product reveal. Quantity: 4 PARs minimum. Rental range: $200–$450/day.
• Ambient Pin-Spots & String Lights — Needed: cocktail and lounge zones. Quantity: 6–10 pin-spots, 100–200 ft string lights. Rental range: $150–$400/day.

Video

Your product reveal lives or dies on the visuals. Plan for both the big moment and the supporting screens around the room.

• HD Projector (5,000+ lumens) — Needed: keynote and brand film. Quantity: 1. Rental range: $350–$800/day.
• Projection Screen (10–12 ft) — Needed: paired with projector. Quantity: 1. Rental range: $150–$400/day.
• 55"–75" 4K TV Displays — Needed: looping product visuals at activation stations. Quantity: 2–4. Rental range: $200–$500/each per day.
• Video Switcher & HDMI Distribution — Needed: multi-screen events. Quantity: 1 kit. Rental range: $250–$600/day.

DJ / Music

The right DJ rig sets the energy from arrival through after-party.

• Pioneer CDJ-3000 Turntables — Needed: pro DJ sets. Quantity: 2. Rental range: $250–$400/each per day.
• DJ Controller (Pioneer DDJ or Rane One) — Needed: cocktail-hour DJ. Quantity: 1. Rental range: $150–$300/day.
• Branded DJ Booth Façade — Needed: photo-friendly setup. Quantity: 1. Rental range: $200–$500/day.

Extras

The details guests post about on Instagram.

• Photo Booth (open-air with branded backdrop) — Needed: full event. Quantity: 1. Rental range: $600–$1,200/day.
• Low-Lying Fog Machine — Needed: product reveal moment. Quantity: 1–2. Rental range: $150–$300/each per day.
• Confetti Cannons (electric, CO2) — Needed: reveal climax. Quantity: 2–4. Rental range: $100–$250/each per day.

Rent Your Product Launch AV From Event Rentals NYC

Event Rentals NYC, powered by KLAV Group's 20+ years and 1,000+ events of production experience, delivers, sets up, and operates every piece on this list. From Madison Square Garden to intimate Lincoln Park lofts, we run the same world-class playbook. Call 646-280-9522 or visit our site to lock in your Product Launch package today.