The Ultimate AV Equipment Checklist for a Product Launch in Indianapolis

Launching a product in Indianapolis is your moment to make headlines, win press, and convert prospects into believers. The AV setup is what separates a forgettable announcement from a launch people talk about for months. Use this checklist from Event Rentals NYC, a KLAV Group company, to build a launch that lands clean — from the first speaker test to the final confetti drop.

Sound

If your audience cannot hear the keynote, nothing else matters. Sound is non-negotiable for a Product Launch.

• PA System (Line Array or Powered Speakers) — Needed for any room over 100 guests. Recommended: 2 mains + 2 subs for 150–300 attendees. Cost: $400–$1,200
• Wireless Handheld Microphones — Essential for keynote, host, and Q&A. Recommended: 4 units. Cost: $75–$150 each
• Lavalier Microphones — For executives doing demos hands-free on stage. Recommended: 2 units. Cost: $85–$175 each
• Stage Monitors — So presenters hear themselves clearly. Recommended: 2 wedges. Cost: $100–$200 each
• Digital Mixer — Required for clean live mixing. Recommended: 16-channel minimum. Cost: $250–$600

Lighting

Lighting transforms a venue from "conference room" to "branded experience." Brand colors in light = instant visual identity.

• LED Uplighting — Wash venue walls in your brand color. Recommended: 12–20 fixtures. Cost: $25–$50 per fixture
• Dance Floor Lighting — Add for the after-party portion. Recommended: 4 moving heads + haze. Cost: $400–$800
• Stage Wash Lighting — Front-light your speakers properly. Recommended: 4 LED pars + 2 spots. Cost: $300–$700
• Ambient/Pin Spot Lighting — Highlight product display tables. Recommended: 6–10 pin spots. Cost: $20–$40 each
• GOBO Logo Projector — Project your logo on walls or floor. Recommended: 1–2 units. Cost: $150–$300 each

Video

Your product reveal lives or dies on the screen. Don't skimp here.

• HD Projector (10,000+ lumens) — Required for daytime visibility. Recommended: 1 main + 1 backup. Cost: $500–$1,500
• Projection Screen (12'–16') — Sized for the room depth. Recommended: 1 main screen. Cost: $200–$500
• 55"–75" TV Displays — For breakout demos and product close-ups. Recommended: 4–6 screens. Cost: $150–$350 each
• Video Switcher — Cuts between cameras, slides, and product feeds. Recommended: 1 unit. Cost: $300–$600
• Confidence Monitor — Keeps the keynote on script. Recommended: 1 unit. Cost: $150–$300

DJ / Music

Walk-in music sets the energy. After-party music keeps press and partners in the room.

• DJ Controller (Pioneer DDJ or CDJ Setup) — Pro-grade control. Recommended: 1 setup. Cost: $300–$700
• Turntables — For brands wanting a premium feel. Recommended: 2 decks + mixer. Cost: $500–$900
• DJ Booth Facade — Brandable with your launch logo. Recommended: 1 unit. Cost: $200–$450
• Booth Monitor — So the DJ hears the mix cleanly. Recommended: 1 unit. Cost: $100–$200

Extras

These elevate the launch from "professional" to "shareable on every social feed."

• Photo Booth (Branded Backdrop + Camera) — Drives social shares. Recommended: 1 unit. Cost: $600–$1,200
• Fog/Haze Machine — Makes lighting beams visible on stage. Recommended: 1 unit. Cost: $75–$150
• Confetti Cannons — For the product reveal moment. Recommended: 4 cannons. Cost: $50–$125 each
• CO2 Jets — Add explosive impact to reveal. Recommended: 2 units. Cost: $200–$400 each

Rent Your Indianapolis Product Launch From Event Rentals NYC

Event Rentals NYC, a KLAV Group company, has produced 1,000+ events for clients like Madison Square格 Garden, Facebook, Ogilvy, Maserati, and Nickelodeon. We deliver, set up, run, and strike — nationwide. Call 646-280-9522 or visit klavgroup.com to lock in your Indianapolis Product Launch today.