The Ultimate AV Equipment Checklist for a Product Launch in Atlanta
Launching a product in Atlanta? Whether you're activating in Buckhead, Midtown, or a warehouse space in West Midtown, the right AV setup determines whether your brand moment lands or fizzles. At Event Rentals NYC (a KLAV Group company), we've produced 1,000+ events for brands like Maserati, Facebook, Nickelodeon, and Ogilvy. This is the exact checklist we use for Atlanta product launches.
Sound — The Foundation of Every Launch
- Line Array PA System — Needed for any room over 150 guests. Recommended: 2 mains + 2 subs for 150–300 attendees. Rental: $450–$900/day.
- Wireless Handheld Microphones — For host, CEO keynote, and Q&A. Recommended: 4 units. Rental: $60–$100 per mic/day.
- Lavalier (Lapel) Mics — For polished keynote moments and panel discussions. Recommended: 2 units. Rental: $75–$120 per mic/day.
- Stage Monitors — Required if you have live speakers, performers, or a DJ on stage. Recommended: 2 wedges. Rental: $100–$175/day.
- Digital Mixing Console — Yamaha QL or Allen & Heath SQ. Recommended: 1 board with a dedicated A1 engineer. Rental: $350–$650/day.
Lighting — Set the Brand Tone
- Uplighting (LED Pars) — Wash venue walls in your brand color. Recommended: 12–24 fixtures for 300 guests. Rental: $25–$45 per fixture/day.
- Dance Floor Lighting — Moving heads + haze for the after-party. Recommended: 4 moving heads + 1 hazer. Rental: $400–$700/day.
- Stage Wash Lighting — Front-light keynote speaker so video looks broadcast-ready. Recommended: 4 fixtures + truss. Rental: $500–$850/day.
- Ambient & Pin-Spot Lighting — Highlight product displays and brand signage. Recommended: 6–10 pin spots. Rental: $20–$35 per fixture/day.
- Custom Gobo Projection — Logo on wall or floor. Recommended: 2 projections. Rental: $150–$275/day plus $75 gobo.
Video — Make the Product the Star
- 4K Laser Projector — For brand video reveal moments. Recommended: 1 main + 1 backup, 10,000+ lumens. Rental: $850–$1,800/day.
- Fast-Fold Projection Screen — 9x16 or 12x21 ft. Recommended: 1 large or 2 side-by-side. Rental: $300–$650/day.
- 55"–75" TV Displays — For sponsor logos, looping product reels, and step-and-repeat areas. Recommended: 4–6 units. Rental: $175–$325 per TV/day.
- LED Video Wall — For premium reveal moments. Recommended: 10x6 ft modular wall. Rental: $3,500–$6,500/day.
- Switcher + HDMI Distribution — Required if you're running multiple displays. Recommended: 1 ATEM Mini Extreme. Rental: $200–$400/day.
DJ & Music — Energy on Demand
- Pioneer DJ Controller (DDJ-FLX10 or CDJ-3000s) — For arrival hour and after-party. Recommended: 1 setup. Rental: $300–$550/day.
- DJM-V10 Mixer — Pair with CDJs for pro-grade DJs. Recommended: 1. Rental: $200–$350/day.
- Branded DJ Booth Façade — Custom wrap with your launch logo. Recommended: 1 facade. Rental: $250–$500/day plus print.
Extras — The Memorable Touches
- Photo Booth (360° or Mirror) — Drives social shares. Recommended: 1 booth with branded overlay. Rental: $850–$1,500/day.
- Low-Lying Fog Machine — For dramatic product reveal. Recommended: 1 unit. Rental: $200–$375/day.
- Confetti Cannons (CO2-Powered) — Reveal moment showstopper. Recommended: 4 cannons. Rental: $150–$250 per cannon plus refills.
Rent It All From One Trusted Partner
Sourcing 30+ items from 5 different vendors in Atlanta is a logistics nightmare. Event Rentals NYC delivers nationwide — including same-week Atlanta deployments — with white-glove setup, on-site engineers, and a single point of contact.
Ready to launch like Madison Square Garden, not a banquet hall? Get your custom AV quote at eventrentalsnyc.com or call 646-280-9522. We respond within 2 hours.